In the ever-evolving world of digital marketing, staying ahead of the curve is vitals for businesses. It’s especially true for CMOs and small and medium business owners aiming to maximize their brand’s online presence. Social media is a cornerstone of digital marketing and it will continue to shape consumer behavior and trends.
And we’re here to guide you through the essential social media trends that CMOs must continue to leverage until 2024. These trends are based on extensive research and statistical insights, and they provide small and medium businesses with a competitive edge in the dynamic digital landscape.
1. Video Dominance Continues.
Video content has been on the rise for years, and this trend shows no sign of slowing down. According to Cisco, video content will account for 82% of all internet traffic by 2024. CMOs should continue investing in video marketing strategies across platforms like YouTube, TikTok, and Instagram. Creating engaging, short-form videos that resonate with your target audience will be key to success.
2. The Power of Live Streaming.
Live streaming has gained immense popularity, with platforms like Facebook Live and Twitch leading the way. Statistics from Livestream show that 80% of audiences would rather watch a live video from a brand than read a blog. CMOs should integrate live streaming into their social media strategies to connect with their audience in real-time, whether it’s for product launches, Q&A sessions, or behind-the-scenes content.
3. Ephemeral Content Rules.
Ephemeral content, like Instagram Stories and Snapchat Snaps, has become a staple in social media marketing. According to a report by Hootsuite, over 500 million users engage with Instagram Stories daily. Small and medium businesses should embrace this trend by consistently sharing engaging and time-sensitive content to maintain audience interest.
4. Personalization at Scale.
Personalization is no longer optional; it’s expected. Statista reports that 90% of U.S. consumers find personalization appealing. CMOs should use data-driven insights to personalize content and ads for different segments of their audience, providing tailored experiences that boost engagement and conversions.
5. Niche Social Platforms Emerge
While major platforms like Facebook, Instagram, and Twitter remain essential, niche social platforms are gaining traction. CMOs should keep an eye on platforms like Clubhouse (audio-focused) and LinkedIn (for B2B), as they offer unique opportunities for targeted engagement.
6. Sustainability and Social Responsibility.
Incorporating sustainability and social responsibility into your social media strategy is no
longer a trend; it’s an imperative. According to Edelman’s Trust Barometer, 64%
of consumers consider a brand’s environmental and social commitments when
making purchasing decisions. CMOs should communicate their brand’s values and
sustainability efforts authentically on social media.
7. Social Commerce Expansion.
The integration of e-commerce and social media continues to grow. A study by eMarketer predicts that social commerce sales will reach $80 billion by 2024. CMOs should optimize their social media profiles for shopping experiences and explore features like shoppable posts and in-app checkout options.
Embrace the Trends for Success in 2024
To stay ahead in the ever-changing world of digital marketing, CMOs must continue to adapt and evolve their social media strategies. Leveraging video content, live streaming, ephemeral content, personalization, niche platforms, sustainability, social responsibility, and social commerce will be crucial for success in 2024 and beyond.
At Digital Lifters, we understand the significance of these trends and offer comprehensive digital marketing solutions, including social media marketing services, to help your business thrive in the digital landscape. Contact us today to learn how we can elevate your brand’s online presence and drive measurable results.
Stay ahead, embrace the trends, and watch your brand soar in 2024!
