As we approach the final quarter of 2023, business owners and marketers are now back on the drawing board, reviewing the current year’s performance and planning for the upcoming year. It’s the perfect time to review some marketing tools and strategies, and among them are whiteboard videos.
Are whiteboard videos still relevant in the current digital landscape? Our verdict: yes! In this article, we’re breaking down the reasons why this marketing tool remains ever-relevant for small and medium businesses (SMBs). Plus, we’re giving you some tips on how to leverage whiteboard videos for your business in 2024 and beyond.
The Wonders of Whiteboard Videos
Whiteboard video animations (otherwise known as doodle videos) involve creating engaging stories or explanations on a virtual whiteboard. These animations leverage a simple yet powerful concept: hand-drawn illustrations complemented by a compelling narrative. This combination makes whiteboard videos captivating, memorable, and most importantly, effective.
Here are some reasons why whiteboard videos remain to be an indispensable tool for SMBs:
- Cost-effective. Whiteboard videos undeniably cost less than traditional video productions, yet with a good narrative, they can be as effective and engaging. Thus, whiteboard videos offer a cost-effective solution for small and medium businesses that often operate on a limited budget.
- High Information Retention. According to award-winning psychologist Dr. Richard Wiseman, people retain 15% more information from whiteboard animations compared to other forms of content. Hence, they are a superb choice for educational, instructional, and promotional materials.
- Versatility. Whiteboard animations can be used for a wide range of purposes. They’re ideal for explaining and simplifying complex ideas and showcasing products or services in an engaging manner.
How to Leverage Whiteboard videos for 2024 and Beyond
- Engaging Product Explainers. Showcasing your products or services is essential in today’s market. And a whiteboard video can effectively explain the features, benefits, and unique selling points of your offerings, making it more likely for potential customers to take the desired action.
- Training and Onboarding. SMBs often need to train new employees or customers. Whiteboard videos simplify complex concepts and processes, making training more engaging and efficient.
- Content Marketing. The future of digital marketing is content-driven. Whiteboard videos can be used to create highly shareable and informative content. Moreover, they can help driving more traffic to your website and boost your brand’s credibility.
- Storytelling for Branding. A compelling narrative in a whiteboard video can tell your brand’s story, values, and mission in a way that resonates with your target audience. In 2024 and beyond, this personal touch can be a game-changer in building trust with your customers.
- Social Media Advertising. Videos are expected to dominate social media content, making them an essential tool for SMBs in the coming years. And whiteboard videos are incredibly shareable on social media platforms, leading to increased engagement and brand awareness. In fact, according to HubSpot, social media posts with videos have 48% more engagement. Therefore, using whiteboard videos for explaining your products or services’ benefit to consumers online, could prove to be highly effective.
Final Thoughts on Using Whiteboard videos for 2024 and Beyond
With these, it is safe to say that whiteboard animation can still be a smart investment for small and medium businesses in 2024 and beyond. Whiteboard videos are cost-effective, engaging, and versatile, so they can become a valuable tool for your business.
And if you’re looking for a top-notch digital production company to help you craft powerful whiteboard animations, consider partnering with Digital Lifters. From storyboarding to post-editing, our expert team can help produce whiteboard animations that are perfect for you and your target market. Make partnering with Digital Lifters a part of your 2024 digital strategy today!
